6月17日，第108届Pitti Uomo（佛罗伦萨男装展）在佛罗伦萨全球艺术圣地Fortezza da Basso隆重开幕。这场始于1972年的时尚界盛会不仅散发着永恒的魅力，而且以开放的态度拥抱了全球前卫力量。
由中国服装协会牵头的“CHINA WAVE”展览团再次登陆以前沿和设计为重点的SUPERSTYLING展区。中国服装协会专职副会长焦培表示：“中国服装协会一直在努力推动中国服装品牌走向世界。我们的目标是将代表‘中国现在’和‘中国未来’的前卫品牌带到世界。‘China WAVE’中国展团再次将中国前卫品牌带至Pitti Uomo。我们希望借此机会将中国时尚产业与国际时尚产业融合，开展文化交流，让世界通过中国品牌了解中国文化
活动第一天，许多国际知名品牌聚集在这里：法国Again、美国Vintage、英国Harris Wharf London、意大利手工皮具Campomaggi、比利时小众奢侈品牌Dragon Diffusion、日本Yamagiri Hanano Flower Mount等都在现场进行了令人惊讶的展示。
Renowned worldwide for its rigorous brand selection, Pitti Uomo serves as a litmus test for quality and innovation. At this year’s exhibition, “CHINA WAVE” stands as a pioneer in the global expansion of Chinese fashion brands, with its selected brands representing the cutting-edge standards of contemporary Chinese fashion. After a strict selection process, 宀，pronounced “Baoget”, made its debut alongside international brands such as Brunello Cucinelli, AMERICAN VINTAGE, and GUESS JEANS on this top-tier international fashion stage—a recognition in itself of its supreme brand value, design philosophy, and craftsmanship quality. 宀 ’s appearance marks a crucial step in the evolution of “Chinese fashion” toward “global fashion.”
宀 is a super symbol rooted in the ancient Chinese writing system. It embodies the imagery of a “house,” symbolizing home and shelter; it also forms the foundation of “characters,” carrying the trajectory of civilization. On a deeper level, it represents a form of “belief.”
Born in a traditional old house with earthen walls and wooden structures, 宀 is rooted in the millennium-old temple complex of Lingyin, Hangzhou, China. Its products are far more than simple headwear—through a rich yet understated design language, they pay high tribute to the beauty of traditional Chinese architecture, seeking to reawaken the essence of “Wabi-Sabi (姹佬 | 侘寂)” in a contemporary context and initiate a dialogue across time with the origins of civilization.
宀 accurately positions itself within the “old-money aesthetic”—an aesthetic system that pursues timeless classics and understated luxury. Its headwear and jewelry designs reject ostentation and fleeting trends, emphasizing timeless silhouettes, top-tier materials, and impeccable craftsmanship to convey an elegance and composure that transcends time. This aligns deeply with the brand’s core concept of “protection.”
As global attention turns to Florence, 宀 has showcased its unique Eastern aesthetic identity and the modern expression of traditional Chinese culture, allowing it to shine with distinctive brilliance in the international fashion hall. Fashion buyers from Italy, Germany, France, and other parts of the world were deeply impressed by 宀 and spoke highly of it.
Amid the reshaping of the global industrial landscape, the China National Garment Association, leading 宀 and other brands representing China’s pioneering fashion forces, is accelerating the strategic upgrade of Chinese fashion power from “scale-based output” to “value accumulation.” This vital force driving the global expression of Eastern aesthetics will open a new era and chapter for Eastern aesthetics.
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