Pitti Uomo 108 grandly opens, “CHINA WAVE” debuts with Chinese avant-garde brand

On June 17th, the 108th Pitti Uomo (Florence Men’s Fashion Exhibition) grandly kicked off at the global art holy land of Fortezza da Basso in Florence. This grand event in the fashion industry, which began in 1972, not only exudes a timeless and timeless charm, but also embraces global avant-garde forces with an open attitude.

The “CHINA WAVE” exhibition group led by the China National Garment Association has once again landed in the SUPERSTYLING exhibition area, which focuses on cutting-edge and design. Jiao Pei, the full-time vice president of the China National Garment Association, said, “The China National Garment Association has been working hard to promote Chinese clothing brands to go global. The goal is to bring avant-garde brands representing ‘China’s present’ and ‘China’s future’ to the world. The ‘CHINA WAVE’ China exhibition group brought Chinese avant-garde brands to Pitti Uomo again. We want to take this opportunity to integrate the Chinese fashion industry with the international fashion industry, carry out cultural exchanges, and let the world understand Chinese culture through Chinese brands

On the first day of the event, many internationally renowned brands gathered here: France Again, American Vintage, UK Harris Wharf London, Italian handmade leather goods Campomaggi, Belgian niche luxury brand Dragon Diffusion, Japanese Yamagiri Hanano Flower Mount, and others all had surprising presentations on site.

Stepping into the Global Fashion Heart

Renowned worldwide for its rigorous brand selection, Pitti Uomo serves as a litmus test for quality and innovation. At this year’s exhibition, “CHINA WAVE” stands as a pioneer in the global expansion of Chinese fashion brands, with its selected brands representing the cutting-edge standards of contemporary Chinese fashion. After a strict selection process,  宀，pronounced “Baoget”, made its debut alongside international brands such as Brunello Cucinelli, AMERICAN VINTAGE, and GUESS JEANS on this top-tier international fashion stage—a recognition in itself of its supreme brand value, design philosophy, and craftsmanship quality. 宀 ’s appearance marks a crucial step in the evolution of “Chinese fashion” toward “global fashion.”

Eaves as Crowns, Civilization as Soul

A New Era of Eastern Aesthetics

As global attention turns to Florence, 宀 has showcased its unique Eastern aesthetic identity and the modern expression of traditional Chinese culture, allowing it to shine with distinctive brilliance in the international fashion hall. Fashion buyers from Italy, Germany, France, and other parts of the world were deeply impressed by 宀 and spoke highly of it.

 

Amid the reshaping of the global industrial landscape, the China National Garment Association, leading 宀 and other brands representing China’s pioneering fashion forces, is accelerating the strategic upgrade of Chinese fashion power from “scale-based output” to “value accumulation.” This vital force driving the global expression of Eastern aesthetics will open a new era and chapter for Eastern aesthetics.