6月17日、第108回ピッティ・ウオモ（フィレンツェ男性ファッション展）は、フィレンツェのフォルテッツァ・ダ・バッソの世界的な芸術聖地で盛大にスタートしました。1972年に始まったファッション業界におけるこの大きなイベントは、時代のない魅力を散らすだけでなく、オープンな態度でグローバルなアヴァンガードの力を受け入れています。
中国国立服装協会が率いる「CHINA WAVE」展示グループは、最先端とデザインに焦点を当てるSUPERSTYLING展示エリアに再び着陸しました。中国国立衣類協会のフルタイム副会長であるJiao Pei氏は、「中国国立衣類協会は中国の衣類ブランドをグローバルに推進するために一生懸命に取り組んでいます。目標は、『中国の現在』と『中国の未来』を代表するアヴァンガードブランドを世界にもたらすことです。『CHINA WAVE』中国展示グループは、再び中国のアヴァンガードブランドをピッティウオモにもたらしました。私たちはこの機会を利用して、中国のファッション産業を国際ファッション産業と統合し、文化交流を行い、中国のブランドを通
イベントの最初の日に,多くの国際的に有名なブランドがここに集まりました.フランス再び,アメリカン・ヴィンテージ,イギリス・ハリス・ウォーフ・ロンドン,イタリアの手作り革製品カンポマッギ,ベルギーのニッチ・ラグジュアリーブランド ドラゴン・ディフュージョン,日本のヤマギリ・ハナノ・フラワーマ
Renowned worldwide for its rigorous brand selection, Pitti Uomo serves as a litmus test for quality and innovation. At this year’s exhibition, “CHINA WAVE” stands as a pioneer in the global expansion of Chinese fashion brands, with its selected brands representing the cutting-edge standards of contemporary Chinese fashion. After a strict selection process, 宀，pronounced “Baoget”, made its debut alongside international brands such as Brunello Cucinelli, AMERICAN VINTAGE, and GUESS JEANS on this top-tier international fashion stage—a recognition in itself of its supreme brand value, design philosophy, and craftsmanship quality. 宀 ’s appearance marks a crucial step in the evolution of “Chinese fashion” toward “global fashion.”
宀 is a super symbol rooted in the ancient Chinese writing system. It embodies the imagery of a “house,” symbolizing home and shelter; it also forms the foundation of “characters,” carrying the trajectory of civilization. On a deeper level, it represents a form of “belief.”
Born in a traditional old house with earthen walls and wooden structures, 宀 is rooted in the millennium-old temple complex of Lingyin, Hangzhou, China. Its products are far more than simple headwear—through a rich yet understated design language, they pay high tribute to the beauty of traditional Chinese architecture, seeking to reawaken the essence of “Wabi-Sabi (姹佬 | 侘寂)” in a contemporary context and initiate a dialogue across time with the origins of civilization.
宀 accurately positions itself within the “old-money aesthetic”—an aesthetic system that pursues timeless classics and understated luxury. Its headwear and jewelry designs reject ostentation and fleeting trends, emphasizing timeless silhouettes, top-tier materials, and impeccable craftsmanship to convey an elegance and composure that transcends time. This aligns deeply with the brand’s core concept of “protection.”
As global attention turns to Florence, 宀 has showcased its unique Eastern aesthetic identity and the modern expression of traditional Chinese culture, allowing it to shine with distinctive brilliance in the international fashion hall. Fashion buyers from Italy, Germany, France, and other parts of the world were deeply impressed by 宀 and spoke highly of it.
Amid the reshaping of the global industrial landscape, the China National Garment Association, leading 宀 and other brands representing China’s pioneering fashion forces, is accelerating the strategic upgrade of Chinese fashion power from “scale-based output” to “value accumulation.” This vital force driving the global expression of Eastern aesthetics will open a new era and chapter for Eastern aesthetics.
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